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Audience research tips from the examiner

Audience research is more productive if it addresses the following:

· What do real audiences consume?

· Who are the specific audiences for particular products?

· How do media industries target those audiences?

Those questions require research of a different kind to the local questionnaire method; initial research online looking for data about the industry students are dealing with, such as circulation figures for magazines would be a good starting point. Part of research involves looking for examples of how marketing works across a range of media.

    Later audience research should be considered in a series of stages, each involving formative qualitative feedback. So, for example:

· Pitching the product to the rest of the group and taking feedback, noting the responses from this and deciding how to act as a result.

· Showing early drafts of the work (such as an animatic of the storyboard or a mock up front cover) and asking some carefully framed questions about them to get a sense of the audience’s understanding of the product rather than just a measure of whether the audience liked it.

· Taking peer feedback at later stages and then again on the finished product; asking things like “can you tell me what happened in that sequence, what the relationship between the characters is and what do you think will happen in the rest of the film?” to look for audience readings of the work. ‘

These approaches can be presented in a variety of ways- video extracts with framing commentary from the makers; audio, written.

H/W: Magazine analysis

Evaluate one magazine from your chosen music genre.

You must upload it onto your blog.

Due next Monday.

The link below is a great example of how to analyse a magazine cover.

http://www.slideshare.net/heatherhutchh/media-magazine-cover-contents-double-page-spread-analysis-complete-adding-extra-finished?related=1

Don't forget you must PEELL!

Point- what has the designer done/used?
Evidence?
Evaluate/Explain
Effect on audience?
Link to designer's purpose

Things to start considering for next week:

• Genre of magazine
• Name of magazine
• Audience of magazine
• Pictures
• Stories

Planning ahead will help you fufill the course requirements in more depth.

H/W due Friday

• Complete school magazine
• Update your weekly journal explaining:
• what you did this week
• what you learned this week
• what you plan to do next week

Classwork/homework tasks due Friday

Find a selection of magazine front covers and contents pages and create a mood board of all the different ones that you think are effective. For each choice you must say:

• why you like it
• why it would suit your audience

Come up with a selection of names for your magazine and ask your target audience which ones they like best and why. Publish your findings on your blog.

Any problems- come and see me.



Overdue H/W

• Ensure that your results from your questionaiire are uploaded
• Ensure your audience profile is on your blog